patterns

surface design

ui/ux design

website  design

let's work together

My name is Hannah and I'm a surface designer, illustrator and web designer based in Minnesota, USA. Inspired by my passion for travel and connecting with nature, I love to create designs that feel authentic and joyful with vibrant colors, textured shapes and layered elements. With 8 years of experience in all aspects of marketing design, I'm shifting focus towards expanding my surface design, illustration and web design portfolio.

I love to create commissioned surface designs and illustrations, collaborate with brands and license my artwork. I'm also open to other design project proposals. Please email me for all inquires.

dive in:
case studies

case
studies

site
unseen

Slowly but surely, SunWest Credit Union's rebrand was on its way. I had been working closely with my Marketing Director to rebrand SunWest as a modern, transparent, and approachable local banking solution in the Phoenix market. The new logo design was a major step towards catapulting the 87-year-old brand into this decade, but we knew we could reinvent SunWest's digital presence with a completely redesigned website.

01

the
challenge

The old site was hard to read, difficult to navigate with redundant menus, and overall not aesthetically-pleasing or on-brand. We were limited in what we could control with the CMS platform powered by Fiserv, and we were unable to make any design changes; even adding a new promotional page warranted a help desk request. Our analytics were also an issue because the production site was not hidden from Google, causing a duplicate site to be read. Blog capabilities were another pain point. We desperately wanted to have a different blog targeting each youth account age group to help boost participation. We realized we needed a platform where we could not only control the content, but also the design and SEO elements to properly represent our digital brand.

The old website featured multiple menus + a busy, confusing design.

The sky is the limit with Webflow Designer, including 3-D interactions + custom animations.

02

the
solution

After doing some serious web surfing, I came across Webflow and their university library of how-to videos, tips, and tricks, especially for custom interactions and engaging animations. I discovered that Webflow would allow us to design, maintain, and control every aspect of our site. Last-minute rate change? Easy. New promotional page for this season's personal loan campaign? Done. Multiple blogs and landing pages to better target youth account age groups? Finito. Now all I had to do was build the site...

03

the
scope
of work

The scope of work was daunting, but we were determined to tackle this challenge. I began taking UI/UX courses to beef up my expertise on digital design and best practices.

discovery

Research

Concept

Competitive Set Analysis

strategy

Information Architecture
+ Wireframing

Digital Strategy

Brand Alignment

design

Mockups

UX/UI Design

Website Design

Blog Design

develop

Web Development

Quality Assurance:
Test, test, + test again

Back-end Development

Front-end Development

launch

Web Hosting

Analytics Reporting

SEO Optimization

Launch Advertising Campaign

Online Banking Integration

maintain

Accuracy of Information

Current Promotions, Events, + Contests with Corresponding Landing Pages

Posts to 4 Blogs + Monitor Comments

Ask SunWest Video Series

Pounce Accounts Coloring Sheet Library

Form Results to Proper Channels

Enhance Accessibility

The new mysunwest.com hosts organized information with a streamlined site architecture + a clean, engaging design.

04

the
results

SunWest's new website design hit all our goals and then some. Not only does it have a clean and fresh look, it's functional beyond our wildest dreams. The new site is far more engaging with custom-made interactions and animations, and enhances the new written content's witty tone of voice. It's easy to use, gracefully responsive, and all the information is organized in a logical way. Our members don't wonder where to click next, and it shows! Our analytics are now accurate, so we can measure and track our audience. MySunWest.com is on-brand and sets the tone for the entire brand.

results
highlights

old site

new site

2+
1+

avg. minute duration per visit

164%

organic traffic increase

64k
55k

avg. monthly sessions

400+
20

avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.

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