My name is Hannah and I'm a surface designer, illustrator and web designer based in Minnesota, USA. Inspired by my passion for travel and connecting with nature, I love to create designs that feel authentic and joyful with vibrant colors, textured shapes and layered elements. With 8 years of experience in all aspects of marketing design, I'm shifting focus towards expanding my surface design, illustration and web design portfolio.
I love to create commissioned surface designs and illustrations, collaborate with brands and license my artwork. I'm also open to other design project proposals. Please email me for all inquires.
Slowly but surely, SunWest Credit Union's rebrand was on its way. I had been working closely with my Marketing Director to rebrand SunWest as a modern, transparent, and approachable local banking solution in the Phoenix market. The new logo design was a major step towards catapulting the 87-year-old brand into this decade, but we knew we could reinvent SunWest's digital presence with a completely redesigned website.
The old site was hard to read, difficult to navigate with redundant menus, and overall not aesthetically-pleasing or on-brand. We were limited in what we could control with the CMS platform powered by Fiserv, and we were unable to make any design changes; even adding a new promotional page warranted a help desk request. Our analytics were also an issue because the production site was not hidden from Google, causing a duplicate site to be read. Blog capabilities were another pain point. We desperately wanted to have a different blog targeting each youth account age group to help boost participation. We realized we needed a platform where we could not only control the content, but also the design and SEO elements to properly represent our digital brand.
The old website featured multiple menus + a busy, confusing design.
The sky is the limit with Webflow Designer, including 3-D interactions + custom animations.
After doing some serious web surfing, I came across Webflow and their university library of how-to videos, tips, and tricks, especially for custom interactions and engaging animations. I discovered that Webflow would allow us to design, maintain, and control every aspect of our site. Last-minute rate change? Easy. New promotional page for this season's personal loan campaign? Done. Multiple blogs and landing pages to better target youth account age groups? Finito. Now all I had to do was build the site...
The scope of work was daunting, but we were determined to tackle this challenge. I began taking UI/UX courses to beef up my expertise on digital design and best practices.
Research
Concept
Competitive Set Analysis
Information Architecture
+ Wireframing
Digital Strategy
Brand Alignment
Mockups
UX/UI Design
Website Design
Blog Design
Web Development
Quality Assurance:
Test, test, + test again
Back-end Development
Front-end Development
Web Hosting
Analytics Reporting
SEO Optimization
Launch Advertising Campaign
Online Banking Integration
Accuracy of Information
Current Promotions, Events, + Contests with Corresponding Landing Pages
Posts to 4 Blogs + Monitor Comments
Ask SunWest Video Series
Pounce Accounts Coloring Sheet Library
Form Results to Proper Channels
Enhance Accessibility
The new mysunwest.com hosts organized information with a streamlined site architecture + a clean, engaging design.
SunWest's new website design hit all our goals and then some. Not only does it have a clean and fresh look, it's functional beyond our wildest dreams. The new site is far more engaging with custom-made interactions and animations, and enhances the new written content's witty tone of voice. It's easy to use, gracefully responsive, and all the information is organized in a logical way. Our members don't wonder where to click next, and it shows! Our analytics are now accurate, so we can measure and track our audience. MySunWest.com is on-brand and sets the tone for the entire brand.
old site
new site
avg. minute duration per visit
organic traffic increase
avg. monthly sessions
avg. monthly product page sessions
Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.
*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.
