For the 2021-2022 Winter Personal Loan Campaign, I wanted to create a fresh look for new and current members. The look had to incorporate a variety of stock images and videos to convey the different uses for a Personal Loan. This is a challenging promotion because the uses are limited, and some of the uses are more tangible than others, like a taking a vacation vs. consolidating medical debt. After collaborating with the Marketing Director to come up with a tagline/callout for this promotion, I created a series of social ads in addition to the rest of the print and digital materials for the campaign. One ad features the vacation, or "take that trip" angle, and the other one covers the debt consolidation angle, with "cover life's surprises".
