Lily Pad Trail

Illustration

After visiting the American Museum of Natural History on a weekend NYC trip, I was inspired by the dreamy display of a raccoon in it's natural habitat. Typically raccoons are seen rummaging through dumpsters and scampering throughout streets in the city, but I loved the peaceful scene portrayed in this display.

I couldn't stop thinking about the blues in that scene, and when I got home I created this illustration to reimagine the display as a character illustration for a children's book.

Below you can see my photo of the display and my illustrated iterpretation.

Work in progress - more content coming soon!
results
highlights

old site

new site

2+
1+

avg. minute duration per visit

164%

organic traffic increase

64k
55k

avg. monthly sessions

400+
20

avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.

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