As part of a test, Moshi launched a Daily Bedtime Story web page player that featured a different Moshi story each night. The goal was to drive users and viewers towards the web player page.
At the Head of CRM's request, I designed a spinning "wheel of fortune" style wheel to display the randomness and variety of the web player. I chose four of the most popular Moshlings to feature on the wheel I built in Adobe Illustrator, and then I animated the wheel and doodle features to create a loop-style motion graphic. I also recreated a more simplistic frame-by-frame version in Photoshop to keep the file size minimal for email use. I also created an Instagram story-size template to feature the story of the day each day.
The landing page is still generating views and web player use.
